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Bringing love of science and curiosity about people and culture to healthcare business strategy

Qualitative Market Research Services

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Dynamic moderation grounded in qualitative best practice

  • Trilingual moderation—English, Spanish and Portuguese

  • In-person and virtual methods—IDIs, dyads/triads, focus groups, home interviews, shop-alongs, intercepts, communities, and various traditional, digital and mobile ethnographic approaches

  • Diverse skills—subject-matter fluency, marketing and commercial strategy, curiosity and empathy for participants, cultural adaptation, judicious use of projective and other indirect techniques

  • Engaging facilitation to keep workshop and meeting attendees on task—ad boards, creative brand development, competitive war gaming, launch planning for global and country-affiliates

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Study design and reporting customized to project goals at every step

  • Expert at using digital, ethnographic and traditional market research approaches to generate insight

  • Passionate about bringing the story and insights to life, whether a one pager for senior leaders, or a visually-compelling full report for the team

  • Deep experience in international analysis for storytelling clarity across and within markets

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Flexible options for project support

  • Management and oversight of large, multi-country studies

  • Backroom management for global studies

  • Consultative support to assist research teams with qualitative study design and execution

  • Education and training to strengthen staff qual capabilities

  • Contract engagements to cover staffing shortages

  • Study outsourcing (full-service agency, soup-to-nuts execution)

About Maureen

Maureen has worked on the business side of healthcare for last 15 years, spanning roles in general business consulting, marketing and brand strategy, and primary market research.

Clients include pharmaceutical, medical device and life sciences companies, managed care and health insurance companies, and hospital and health systems.

Since 2017 Maureen has been working as an independent qualitative moderator and analyst. Prior to that, she worked as a consultant for the healthcare consulting firm, ZS Associates, as head of the US business for the market research agency, Branding Science, and as a VP of Qualitative for the insights company, Material+ (formerly LRW).